Innovating Consumer Experiences: Dr Shirie Ho’s Research on AI-Driven Marketing and Brand Experience in Hong Kong’s Financial Services

As an Assistant Professor at The Hang Seng University of Hong Kong, Dr Ho Pui Shan, Shirie combines deep theoretical knowledge with practical insights rooted in the evolving financial and technological landscape. Dr Ho has demonstrated expertise at the intersection of finance, marketing, and technology. Her research explores the critical role of AI-driven marketing strategies in shaping consumer brand experience, preference, and repurchase intention — pioneering studies that provide valuable guidance for retail banks and financial institutions embracing digital transformation.

Among her notable recent works is a study examining how financial consumer protection influences brand love and advocacy within Hong Kong’s banking sector, published in leading financial services marketing journals. This research highlights Dr Ho’s commitment to enhancing consumer trust and engagement in an increasingly complex financial services environment.

Dedicated to academic excellence and impact, Dr Ho’s research continues to inform how banks and financial firms leverage AI for personalized services and customer relationship management. Her work not only advances scholarly understanding but also serves as a vital resource for industry professionals striving to innovate responsibly.

For those interested in the future of banking, AI marketing, or consumer financial behavior, Dr Shirie Ho is a thought leader whose cutting-edge research shapes industry standards and promotes consumer-centric financial service innovations.

Contact: shirieho@hsu.edu.hk